Why Content Marketing on LinkedIn is More Important Now Than Ever Before

LinkedIn’s not the biggest social network out there. But it’s one of the most lucrative ones. That’s because it’s full of senior-level business professionals, decision-makers, and C-suite executives who are busy networking (and not procrastinating ) on LinkedIn. Don’t believe me? CEOs use LinkedIn the most of any public social network. And 41% of millionaires use LinkedIn, too. So it’s the go-to channel to get access to these otherwise hard-to-reach people. That’s not even the best part, though. Creating lucrative relationships with these people is usually extremely challenging. However, LinkedIn now makes it insanely easy with its content marketing […]

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