Video Marketing: Should I add Subtitles to Facebook Videos?

Social media content is extremely effective at advertising, brand awareness, and even customer service, among other uses. Chief among the many social media content strategies is Facebook videos. However, making a campaign shine takes more than just a great video. In many cases, it helps to also add closed captions or subtitles, improving their accessibility. There are a few challenges regarding Facebook video subtitles worth considering before you add it to your content team’s to-do list, but overall it’s a worthwhile task. Take a look at the many benefits and caveats of adding subtitles below. We’ll also cover how […]

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