The Top 10 Most Common AdWords Mistakes

When you’ve been evaluating AdWords accounts for years, you’ll start to notice patterns of missteps. Some patterns indicate that an element is confusing to users and they’re hitting the wrong setting. Others show that the manager is trying to accomplish something that wouldn’t work. And then, there are the plain ol’ errors due to AdWords having a few sneaky settings. In no particular order, here are the top 10 AdWords mistakes I see most frequently. 1. Outdated Conversion Setups Old conversions. New conversions. Some using the AdWords tag and others importing from Analytics – sometimes doing both and double […]

About the Author: Ian Jasbb