The Real World: Marketing & Sales Alignment

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in marketing and sales misalignment. What I have learned, and continue to learn, is that alignment does not happen overnight, but is critical to the success of a business. One of my favorite parts of MTV’s hit show “The Real World” was the ever-so-entertaining “confessional […]

About the Author: Ian Jasbb