The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

With Google’s continued focus on user experience and engagement metrics in recent algorithm updates , it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results , and it may soon impact mobile rankings as well . The benefits of improved load times go well beyond their impact on SEO and your site’s organic rankings, however. Consider recent Google data, which shows that “ 53 percent of visits are abandoned if a mobile site takes longer than three seconds to load,” or […]

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