Study: Pinterest helps brands engage shoppers

Brief: Pinterest, the image-search app with 175 million users, helps brand advertisers to engage with their audiences, according to a study from real-time information provider Neustar . Pinners who engaged with an advertiser’s content on the social network had a 40% larger shopping cart at checkout, the study said. Paid impressions were 30% more effective at driving in-store or ecommerce sales than online display ads, the next best performing channel. Pinterest ads also delivered an impressive 28-to-1 return on ad spend. User clicks gave retailers a 6x boost in sales, beating out impressions, image close-ups and re-pins, per the […]

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