Sales Territory Mapping and the Importance of Gender Equity

Sponsored by KickStart Search: Most organizations that rely on outside sales implement some form of sales territory mapping. Depending on the company’s goals, it could set its strategy geographically, by the specific strengths of each sales representative, or another unique strategy. Salesforce, a well-respected leader in customer relation management (CRM) and developer of a popular cloud computing software program, recommends selecting a primary focus when mapping sales territories. While things like generating profit, employee retention, and sales growth are all important, it’s crucial to start with a primary focus and work from there. Some other tried-and-true sales territory mapping […]

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About the Author: Ashley Armstrong

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