New Research Reveals Habits of Top Content Marketers

It’s my favorite time of the year – time to report on the findings of the annual content marketing survey. Now in our eighth year partnering with MarketingProfs on this research, I never stop getting excited about sharing the new insights with you. B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by Brightcove , indicates that B2B marketers continue to see content marketing success as they explore ways to work more creatively and build their audiences. I’m thrilled that, like last year, nearly 65% of B2B marketers surveyed report more success with their overall content marketing compared […]

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