It’s Fall … Time to Warm Up Your Fall Marketing Plan

By Dawn Berryman You know how when the weather changes, your wardrobe does as well? You instinctively trade in your sandals in for boots and your t-shirts for sweaters. What about your marketing strategy? Do you make the necessary changes as the year progresses? Have you traded in your in your summer tactics for something more aggressive? You should. Your marketing plan should be a fluid document. Not only should you plan for seasonal changes, but, you should also be prepared for unforeseen changes. As the holidays approach, everyone gets busier. Your business, your home life, and school, all […]

About the Author: Ashley Armstrong