How to Vet a New Marketing Channel in 3 Days or Less

I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience you wish to target. What I will do instead is give you a method for figuring this out for yourself. If you’re starting a new business, this decision is critical. Focusing on the wrong marketing channel can set you back months and maybe even years. If you’re expanding into a […]

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