How to Use Facebook Messenger Ads to Grow Your Bottom Line

The potential of Facebook Messenger ads is amazing. Chatbots are fun. But not always practical. They provide the opportunity to blend artificial intelligence and machine learning so you can generate leads, at scale, with fewer people. However, it’s not easy to figure out where you should start, how to use it best, or where exactly it fits in with the rest of your strategy. Your budget is finite. It’s already stretched too thin. And yet, you’re supposed to take money away from performing campaigns to test something new? The trick isn’t to look at it as some “new-fangled thing.” […]

About the Author: Ian Jasbb