How to Remarket Effectively On Instagram

One of the most frustrating experiences as a marketer is knowing that you’re losing potential customers in your purchasing funnel for no other reason than human nature. The internet is a distracting place, and customers may visit your pricing pages and leave items in their e-commerce carts, but inevitably forget to complete their transactions. If only there were a way to track these engagement milestones and nudge users towards completing these actions! That’s where remarketing comes in. Remarketing has radically shifted how advertisers engage with potential customers, allowing them to deliver hypersegmented ads by tracking user behaviors across all […]

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