How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you’ll discover how to determine the effectiveness of your influencer campaigns based on marketing goals . How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches by Marcela de Vivo on Social Media Examiner. #1: Establish Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is an essential ROI element for any influencer marketing campaign . You certainly want to see how far your brand message has traveled. The more reach your influencer marketing campaign has, the more potential […]

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