How to Develop a Content Strategy: A Start-to-Finish Guide

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and strong. After all, you've got more competition than ever. According to the Content Marketing Institute , 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming […]

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About the Author: Ian Jasbb



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