How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is a tactic that blends promotional content with the rest of the content—native content—of a page. Here’s a good example: When compared to more traditional advertisements such as banner ads, native ads tend to be more effective: consumers interact with native ads 20% to […]

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