How one viral publisher uses Facebook groups to grow big numbers

This story has been corrected. The original version stated Blasting News pays up to €11 per article and implied its distribution method is against Facebook rules. Facebook traffic hacks come and go. Crowdsourced publisher Blasting News, which produces a staggering 23,000 general-news and entertainment stories a month in 24 languages from a network of 2,500 contributors, is paying people — the company calls them “selected digital influencers” — to distribute its content through niche interest groups. Since last June, Blasting News has recruited roughly 1,000 people who manage groups, mostly on Facebook, on topics covered by the news and […]

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