How Not to Waste Time Generating Leads on LinkedIn

Lead generation is an indispensable part of business. If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line. But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole lot of time. Reports show that 65% of businesses say generating traffic and leads is their top marketing challenge. That doesn’t surprise me at all. There is encouraging news though. Marketers now have a lot more avenues to target potential customers. At the forefront of that is social media. […]

About the Author: Ian Jasbb