Content Marketing Psychology: How to Use it

Before we take a single step we need to review the definition of content marketing . It’s a term we hear a lot, but what is it? Traditional marketing says: “This is our product and here’s why you should buy it.” Content marketing steps away from focusing on a specific product. Instead, this technique provides valuable material the audience desires, such as free advice through podcasts or blogs, in order to build an audience for the products it wishes to sell. By removing the product from the spotlight, it obscures the fact that it’s selling something. Modern consumers are […]

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