Category: .Lead Generation (General)

The Real World: Marketing & Sales Alignment

The Real World: Marketing & Sales Alignment

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in […]

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A Step-by-Step Walkthrough of a Complete B2C Marketing Campaign (Clearly Eyewear)

A Step-by-Step Walkthrough of a Complete B2C Marketing Campaign (Clearly Eyewear)

A pioneer in online shopping, Clearly Eyewear first launched their website in 2000 selling contact lenses. They are now the largest seller of prescription eyeglasses online and one of the largest contact lens retailers in North America. The last time they released financial data (before being purchased by Essilor International in 2014 for $430 million) […]

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