If I had you compile a list right now of social media channels, most important to least important, which would rank at the top? For almost everyone, that answer would be Facebook. Now another question—which would be at the bottom? For a large number of businesses (and I mean a lot) , that would probably […]
The Best Way to Celebrate Sales and Lead Generation
A Match Made in Heaven, Gone Wrong? Sales and marketing are a match made in heaven… or at least they should be. And as with any good match, it’s important to celebrate together. By celebrating success, recognizing performance, and making all of the data and updates clear, transparent and real-time, you can build a powerhouse […]
The 13 (+1) Best Health Ads on Facebook To Inspire Your Campaign
More and more people are turning to the internet for health and wellness advice, including products and general information. Back in 2014, Pew Research Center reported that 93% of Americans have searched for a health-related topic online. Not only do people want information, they also seek connections with others to share experiences around health issues. […]
A Social Media Marketing Plan for the Fake News Generation
A Social Media Marketing Plan for the Fake News Generation There aren’t too many marketers in the world who don’t have a social media marketing plan in action right now. I’d like to say that’s a good thing, but it’s (typically) not true. 95%+ of companies have an internet presence that consists of just talking […]
How to Vet a New Marketing Channel in 3 Days or Less
I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience you wish to target. What I […]
5 Best Practices for Deploying a Sales Engagement Solution
As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work or […]
How to Run an Instagram Live Marketing Campaign: The Complete Walkthrough
Currently, Instagram Live is unparalleled in its ability to help businesses like yours connect with their fanbases on social media. Instagram Live is one of the newest feature additions to one of the largest, rapidly-growing social media platforms around. More importantly, it’s a medium that puts fan and brand directly in touch, making for more […]
How Not to Waste Time Generating Leads on LinkedIn
Lead generation is an indispensable part of business. If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line. But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole lot of time. Reports show […]
How to Use Facebook Messenger Ads to Grow Your Bottom Line
The potential of Facebook Messenger ads is amazing. Chatbots are fun. But not always practical. They provide the opportunity to blend artificial intelligence and machine learning so you can generate leads, at scale, with fewer people. However, it’s not easy to figure out where you should start, how to use it best, or where exactly […]
The Complete Guide to Creating Instagram Ads on Facebook
Instagram has over 7 million monthly active users now. And that number continues to grow every single month. Instagram is the place to be when it comes to visual content. Advertising on Facebook is great. But when you want to focus heavily on the visual aspects, Instagram should be your go-to platform. How do you […]
A Simple Guide to Facebook Analytics
Are you wondering where to begin when it comes to tracking your Facebook ads? No worries, we are here to help! We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend. Over time we’ve learned a lot about Facebook analytics , and how you can […]
The Real World: Marketing & Sales Alignment
This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in […]
How to Develop a Content Strategy: A Start-to-Finish Guide
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. According to the Content Marketing Institute , 70% of B2B marketers […]
7 Digital Marketing Strategies That Work: A Complete Guide
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing a business, it seems like this […]
3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine
Ever wondered how other sites are able to attract email subscribers and generate leads by offering content downloads? Here are the steps you can follow. Don’t have time to study and implement this blueprint today? Grab a free PDF for yourself: Check this out: GAIN EMAIL SUBSCRIBERS: That’s a chart of the growth of my […]
We scaled our sales lead generation operation by 200% in 4 steps (and so can you)
“I’d rather have a first-rate execution and second-rate strategy any time than a brilliant idea and mediocre management.” Jamie Dimon , Head of JP Morgan Chase bank Did you know that generating high-quality leads is the number one priority for B2B Marketers? Even if it isn’t your number one concern, high-quality sales lead generation is […]
The 9 Essential Email Marketing Best Practices You Need to Know
Since the first email was sent in 1971, the medium has become the prime form of communication for most marketers. Say what you want about social media or good old-fashioned sales calls – email as a marketing method has proven time and time again that it is simple, fast, affordable, and effective . Though email […]
A Step-by-Step Walkthrough of a Complete B2C Marketing Campaign (Clearly Eyewear)
A pioneer in online shopping, Clearly Eyewear first launched their website in 2000 selling contact lenses. They are now the largest seller of prescription eyeglasses online and one of the largest contact lens retailers in North America. The last time they released financial data (before being purchased by Essilor International in 2014 for $430 million) […]
How Our Support Team Maximizes Customer Success with Intelligent Automation
Like any SaaS company worth its salt, Wishpond puts a lot of effort into making sure our product meets the needs of our customers. If you’re a SaaS marketer, you know first-hand how important customer success is when it comes to showing users and potential customers how valuable your product is. Three months ago, our […]
The Complete Guide to Creating Instagram Ads on Facebook
Instagram has over 7 million monthly active users now. And that number continues to grow every single month. Instagram is the place to be when it comes to visual content. Advertising on Facebook is great. But when you want to focus heavily on the visual aspects, Instagram should be your go-to platform. How do you […]
A Simple Guide to Facebook Analytics
Are you wondering where to begin when it comes to tracking your Facebook ads? No worries, we are here to help! We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend. Over time we’ve learned a lot about Facebook analytics , and how you can […]
A 7 Day Email Sequence Worth Implementing Immediately After Lead Generation
Connecting with your email audience lives or dies based on the follow-up induction period you have in place. This initial list bonding time-frame is critical for converting members into faithful followers or losing their interest too early in the game. With a direct line of follow-up email communications, you can penetrate your message to new […]
8 Surefire Reasons To Use YouTube For Free Lead Generation
If there is any place left that still has a good level playing field, it’s YouTube. Many videos are posted for fun, entertainment, informative or as “how-to” style videos, etc. While the types of content range from anything and everything you could ever imagine and beyond, the vastness of YouTube is astounding. Just about every […]
5 Best WordPress Plugins to Streamline Your Marketing Funnel
WordPress plugins have been game-changing for online business owners since the early 2000s. Before plugins, if you wanted an opt-in form on your site to collect email addresses, you had to know basic HTML. Nowadays, it takes less than 15 minutes to drag and drop some images and publish an opt-in box on your site. […]
5 Ways to Make Your First Sale With Your Sales Funnel
We often get on calls with clients who have no idea what to do with their sales funnel. They’ll research tools like Leadpages and ClickFunnels to automate and streamline their funnel process, without having any real clue how to get setup or what they need to cause sales. And since some of our clients and […]
Here Are the Top Employer Branding Challenges [New Report]
![Here Are the Top Employer Branding Challenges [New Report]](https://vettedwebinars.com/wp-content/uploads/2017/09/employer-branding-compressor201-1140x456.jpeg)
Around here, we’re not exactly shy about our nerdiness. We love data. We love running experiments. And upon the release of a new report that combines the two, we gleefully geek out and immediately devour the results — always keeping in mind what they mean for marketers. One of the more recent instances of this […]