Category: Facebook Group Strategies

Facebook Groups for Pages May Be the Best Thing for Brands on Social

Facebook’s rollout of groups for pages in July heralded a return to the concept of community and gave brands another method to engage audiences on a one-to-one basis, in a more controlled environment. If brands follow the fundamental rules of community management—being authentic, transparent and adding value to the conversation—then Facebook groups for pages will […]

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How one viral publisher uses Facebook groups to grow big numbers

How one viral publisher uses Facebook groups to grow big numbers

This story has been corrected. The original version stated Blasting News pays up to €11 per article and implied its distribution method is against Facebook rules. Facebook traffic hacks come and go. Crowdsourced publisher Blasting News, which produces a staggering 23,000 general-news and entertainment stories a month in 24 languages from a network of 2,500 […]

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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years […]

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