Audiences to employ for extra online marketing bang!

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics custom audiences and “AdWords optimized” audiences. Before getting started, here are some general pointers: Adding a whole bunch of audiences at once may seem tempting, but doing so can cause problems. For example, there could be issues with inappropriate attribution — it may look […]

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About the Author: Ian Jasbb



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