A Step-by-Step Walkthrough of a Complete B2C Marketing Campaign (Clearly Eyewear)

A pioneer in online shopping, Clearly Eyewear first launched their website in 2000 selling contact lenses. They are now the largest seller of prescription eyeglasses online and one of the largest contact lens retailers in North America. The last time they released financial data (before being purchased by Essilor International in 2014 for $430 million) was 2013, when they were making almost 60 million per year. So I think it’s safe to say that, when it comes to online marketing, they may know what they’re doing. This article will break down Clearly’s B2C sales funnel – a single marketing […]

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