7 Things to Know Before Running an Ad Campaign on Instagram

When Instagram ads was added to Facebook’s ad offering, many people assumed that the two placements would be nearly identical in terms of best practices, cost, and engagement rates. Not true. Though Facebook and Instagram ads have coalesced well in one ad system, it’s still crucial to consider them as two very unique platforms. They are similar, but they’re far from identical, and for brands who are used to Facebook ads —this is what you need to know before you run an Instagram ad campaign. 1. There are two types of Instagram ads There are two types of Instagram […]

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